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Johnson, G., Whittington, R. and Scholes, K. (2012) Fundamentals of strategy. 2nd ed. Harlow: Pearson Education.
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Marketing LibGuide (no date). Available at: http://tees.libguides.com/marketing.
McDonald, M. and Wilson, H. (2011) Marketing plans: how to prepare them, how to use them. 7th ed. Chichester: Wiley.
Wilson, R.M.S. and Gilligan, C. (2005) Strategic marketing management: planning, implementation and control. 3rd ed. London: Routledge.