Bibliography for Marketing Planning Application MAR3017-N BETA

1.

Bradford E, Erkickson S, McDonald M. Marketing Navigation: How to Keep Your Marketing Plan on Course to Implementaion Success. Goodfellow publishers; 2012.

2.

Gilligan C, Wilson RMS. Strategic Marketing Planning. 2nd ed. Butterworth-Heinemann; 2009. http://www.vlebooks.com/vleweb/product/openreader?id=Teesside&isbn=9780080912127

3.

McDonald M, Wilson H. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Wiley; 2011.

4.

Blythe J, Megicks P. Marketing Planning: Strategy, Environment and Context. Financial Times Prentice Hall; 2010. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp1.tees.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273724728

5.

Wilson RMS, Gilligan C. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. Routledge; 2005.

6.

Johnson G, Whittington R, Scholes K. Fundamentals of Strategy. 2nd ed. Pearson Education; 2012.

7.

European journal of marketing.

8.

International Journal of Marketing Management.

9.

Journal of direct, data and digital marketing practice.

10.

Journal of marketing.

11.

Journal of marketing management.

12.

Journal of product & brand management.

13.

Journal of strategic marketing.

14.

Journal of the academy of marketing science.

15.

Marketing intelligence & planning.

16.

Marketing LibGuide. http://tees.libguides.com/marketing