Blythe, J. and Megicks, P. (2010) Marketing planning: strategy, environment and context. Harlow: Financial Times Prentice Hall. Available at: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp1.tees.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273724728.
Bradford, E., Erkickson, S. and McDonald, M. (2012) Marketing navigation: how to keep your marketing plan on course to implementaion success. Goodfellow publishers.
Business Subject Help (no date). Available at: https://libguides.tees.ac.uk/BusinessTUIBS.
Gilligan, C. and Wilson, R.M.S. (2009) Strategic marketing planning. 2nd ed. Amsterdam: Butterworth-Heinemann. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Teesside&isbn=9780080912127.
Johnson, G., Whittington, R. and Scholes, K. (2012) Fundamentals of strategy. 2nd ed. Harlow: Pearson Education.
McDonald, M. and Wilson, H. (2011) Marketing plans: how to prepare them, how to use them. 7th ed. Chichester: Wiley.
Wilson, R.M.S. and Gilligan, C. (2005) Strategic marketing management: planning, implementation and control. 3rd ed. London: Routledge.
(No date a) ‘European journal of marketing’.
(No date b) ‘International Journal of Marketing Management’.
(No date c) ‘Journal of direct, data and digital marketing practice’.
(No date d) ‘Journal of marketing’.
(No date e) ‘Journal of marketing management’.
(No date f) ‘Journal of product & brand management’.
(No date g) ‘Journal of strategic marketing’.
(No date h) ‘Journal of the academy of marketing science’.
(No date i) ‘Marketing intelligence & planning’.
