Blythe, Jim, and Phil Megicks. 2010. Marketing Planning: Strategy, Environment and Context. Harlow: Financial Times Prentice Hall. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp1.tees.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273724728.
Bradford, Edmund, Steve Erkickson, and Malcom McDonald. 2012. Marketing Navigation: How to Keep Your Marketing Plan on Course to Implementaion Success. Goodfellow publishers.
‘European Journal of Marketing’. n.d.
Gilligan, Colin, and R. M. S. Wilson. 2009. Strategic Marketing Planning. 2nd ed. Amsterdam: Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Teesside&isbn=9780080912127.
‘International Journal of Marketing Management’. n.d.
Johnson, Gerry, Richard Whittington, and Kevan Scholes. 2012. Fundamentals of Strategy. 2nd ed. Harlow: Pearson Education.
‘Journal of Direct, Data and Digital Marketing Practice’. n.d.
‘Journal of Marketing’. n.d.
‘Journal of Marketing Management’. n.d.
‘Journal of Product & Brand Management’. n.d.
‘Journal of Strategic Marketing’. n.d.
‘Journal of the Academy of Marketing Science’. n.d.
‘Marketing Intelligence & Planning’. n.d.
‘Marketing LibGuide’. n.d. http://tees.libguides.com/marketing.
McDonald, Malcolm, and Hugh Wilson. 2011. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester: Wiley.
Wilson, R. M. S., and Colin Gilligan. 2005. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. London: Routledge.
