Bibliography for Marketing Planning Application MAR3017-N BETA

Anon. n.d.-a. ‘European Journal of Marketing’.

Anon. n.d.-b. ‘International Journal of Marketing Management’.

Anon. n.d.-c. ‘Journal of Direct, Data and Digital Marketing Practice’.

Anon. n.d.-d. ‘Journal of Marketing’.

Anon. n.d.-e. ‘Journal of Marketing Management’.

Anon. n.d.-f. ‘Journal of Product & Brand Management’.

Anon. n.d.-g. ‘Journal of Strategic Marketing’.

Anon. n.d.-h. ‘Journal of the Academy of Marketing Science’.

Anon. n.d.-i. ‘Marketing Intelligence & Planning’.

Anon. n.d.-j. ‘Marketing LibGuide’. Retrieved (http://tees.libguides.com/marketing).

Blythe, Jim, and Phil Megicks. 2010. Marketing Planning: Strategy, Environment and Context. Harlow: Financial Times Prentice Hall.

Bradford, Edmund, Steve Erkickson, and Malcom McDonald. 2012. Marketing Navigation: How to Keep Your Marketing Plan on Course to Implementaion Success. Goodfellow publishers.

Gilligan, Colin, and R. M. S. Wilson. 2009. Strategic Marketing Planning. 2nd ed. Amsterdam: Butterworth-Heinemann.

Johnson, Gerry, Richard Whittington, and Kevan Scholes. 2012. Fundamentals of Strategy. 2nd ed. Harlow: Pearson Education.

McDonald, Malcolm, and Hugh Wilson. 2011. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester: Wiley.

Wilson, R. M. S., and Colin Gilligan. 2005. Strategic Marketing Management: Planning, Implementation and Control. 3rd ed. London: Routledge.