Bibliography for Marketing Planning Application MAR3017-N BETA

Blythe, J., & Megicks, P. (2010). Marketing planning: strategy, environment and context. Financial Times Prentice Hall. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp1.tees.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273724728

Bradford, E., Erkickson, S., & McDonald, M. (2012). Marketing navigation: how to keep your marketing plan on course to implementaion success. Goodfellow publishers.

European journal of marketing. (n.d.).

Gilligan, C., & Wilson, R. M. S. (2009). Strategic marketing planning (2nd ed). Butterworth-Heinemann. http://www.vlebooks.com/vleweb/product/openreader?id=Teesside&isbn=9780080912127

International Journal of Marketing Management. (n.d.).

Johnson, G., Whittington, R., & Scholes, K. (2012). Fundamentals of strategy (2nd ed). Pearson Education.

Journal of direct, data and digital marketing practice. (n.d.).

Journal of marketing. (n.d.).

Journal of marketing management. (n.d.).

Journal of product & brand management. (n.d.).

Journal of strategic marketing. (n.d.).

Journal of the academy of marketing science. (n.d.).

Marketing intelligence & planning. (n.d.).

Marketing LibGuide. (n.d.). http://tees.libguides.com/marketing

McDonald, M., & Wilson, H. (2011). Marketing plans: how to prepare them, how to use them (7th ed). Wiley.

Wilson, R. M. S., & Gilligan, C. (2005). Strategic marketing management: planning, implementation and control (3rd ed.). Routledge.