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Blythe J, Megicks P. Marketing planning: strategy, environment and context. Harlow: : Financial Times Prentice Hall 2010. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp1.tees.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273724728
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Wilson RMS, Gilligan C. Strategic marketing management: planning, implementation and control. 3rd ed. London: : Routledge 2005.
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